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We take a unique creative approach to building with you...

About Us

At the Sanuk Group we have over 20 years of technology and marketing experience in Lafayette, Louisiana. We are very familiar with how these two things closely align with one another in today’s market. Technology is constantly changing and since marketing is primarily in digital form or on the internet, we feel that the gap between the two are quickly closing. 


is a word meaning ‘fun’. But it’s more than just a word, it’s a concept; Sanuk is a concept about striving to achieve balance and happiness in whatever you do.


The Sanuk Group takes a unique balanced approach to helping you in your personal development and in your business. The Sanuk Group is a family of services with offerings in departments such as marketing, coaching and technology. We love working with open minded clients who understand that in today’s market it takes more than billboards and media placement. We pride ourselves on helping our clients to feel empowered and engaged on relevant platforms both in life and online. We help clients take back their marketing through simplifying and educating them on the process.



Digital Marketing
Video Marketing
Marketing Coach
Social Media Management



Brand Development
Content Creation
Logo and Mascot Design
Web Design
App Design & Development
Video Production



Point of Sale Setup
System and Process Development
Workflow Development
Best Practices
Mac Consulting

Why we are different…

Our concept of marketing is different from traditional Ad agencies. In this ever-changing digital world of marketing, we work directly with owners and team members to help you take back your marketing. We strive to EDUCATE & INFORM you along the way saving you time and money. Our prices are always straight-forward and there are never any hidden fees. We provide relevant marketing strategies that will fit any budget and there is no budget too small for us to work with. 

* Sanuk: is a word meaning ‘fun’. But it’s more than just a word, it’s a concept; Sanuk is a concept about striving to achieve balance and happiness in whatever you do.


The Team


Eric Smith



Kari Smith



April Guillote

Creative Director & Production


Stephanie Mire

 Campaign Manager


Noah Callen



Elena Merrell

 Graphic Designer


Marcus A. Mire – PRM, CPA’s

Working with Eric and the SaNuk Group for the last eight months has transformed our marketing with a systematic and consistent approach. His business coaching has also helped to streamline our internal processes and communication. I would highly recommend the SaNuk Group. - Marcus A. Mire, CPA Partner, Prejean Romero McGee, LLC

Katie Waxley – Preferred Lending Solutions

After 10 years of personal work experience as a marketing professional it’s easy to see that Eric just gets it. He has an eye for strategy and understanding what tactics should be applied to each particular client. There is real value in his work and he builds his clients’ businesses as well as educates and empowers. It’s a real breath of fresh air to have a quality marketing professional working for his clients to reach shared goals through proven plans while doing is with such honestly and integrity. Anytime I can refer a client to Eric I do so excitedly because I know his takes care of his clients, because I am one!

Contact Us


305 La Rue France
Suite 200
Lafayette, La 70508

(337) 422-7983
(337) 257-9011
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